If you have too much distribution and no awareness, you have too much product sitting on the shelves. Too much awareness and no distribution and you've shot your gun at nothing.

In a market like New York City, we have four distributors and two brokers who call on different channels.

We're talking about celebrities hiring top-gun lawyers to gain privileged information. That's not fair game.

We are trying to be honest with consumers.

I got uncomfortable with building great teams and then when the company gets bought out, liquidating them.

People were skeptical at first and then I got mauled.

We want to build this into a lifestyle brand.

We want our product to stick in the minds of consumers.